Sales training courses for engineers and techies

Sales training courses for engineers and techies

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Sales training courses for engineers and techies


>>Click here to get Sales training courses for engineers and techies at discounted price while it’s still available…<<


Engineer /
Experienced Salesman / Specialist Sales Trainer

2 1/2 day Sales workshop for GENBAND
Telecommunications (UK) Limited

Corporate Headquarters Frisco, Texas,
focuses on Internet innovation utilized by telecom business
and repaired, mobile and cable television provider that sends out telephone call
over the Internet around the globe throughout over 600 networks, consisting of
two-thirds of the world’s biggest company networks covering
more than 80 nations.

GENBAND has research study and advancement
centers in Canada, China, Massachusetts, North Carolina, and Texas.
Genband just recently bought Nortel’s CVAS service and innovation.

Dr Dorit Columbus, Ahmed
Hamdani, Anna Lapshina – 3 of the delegates at GENBAND, Maidenhead
UK ‘Selling for Engineers workshop

“Presenter’s design kept
individuals’s attention by burglarizing workshops / role-play to highlight
points. I have actually recognized locations where I can enhance my discussion and
strategies in conferences to be more reliable.”

“A useful intro to
sales strategies and techniques for individuals with an engineering-led
background and experiences.”

“Nice man, really open and
made you feel comfy. Lots of conceptualizing with your coworkers .
. .Good and simple ideas utilized throughout the sessions that can be used
to everyday task.”

“An enjoyable workshop, really
handy to get some fresh concepts to utilize in every day life to enhance
inter-personal relationships to carry out much better at work and ultimately to
get more sales!”

“Very interactive, lots
of individual experience provided. The workshop offered a broad series of
elements of sales work, covering various kinds of sales. A great deal of
experience has actually been revealed and highlighted the cases. Practical workouts
assisted to get a company grip on do’s and don’ts.”

“Best of all I liked the
useful workouts which assisted a lot to comprehend the course
product. Course is excellent as a preliminary action in sales. Good method of
providing info – understanding through enjoyable.”

“The workshop was really
useful, with numerous workouts getting us to recognize the advantages of the
strategies and put them to the test. Would be excellent to make the course
longer – one day additional.”

“Realisation that sales
is within us which with some assistance engineers can make a substantial
distinction to the sales cycle by adjusting our method to consumer

“Relaxed environment
permitting simple conversations. Presentation area was really helpful to me. I
required to clarify that in my own mind and your session did that. An
exceptional intro to sales kept in a simple environment.”

“This was a great
intro to sales. Entertaining and informative.”

“Good balance in between
discussion and function play.”

“Introduction to the
basics of sales strategies based upon the instructor’s own experience
(rather than MBA kind of scholastic research studies).”

just recently downloaded your book Selling for Engineers, which I
discovered really helpful.

like to get a copy of “Sales Prospecting for Engineers” .   

Executive, Brisbane, Australia.  

I’ve simply downloaded
your 2 handbooks, How to work with a great Technical Salesman and Sales
prospecting for Engineers.

I brought Selling for
Engineers a while back.

May I state how
thrilled we have actually been with your handbooks and how reliable we discover
the material.

Sabre Home Security Ltd

Mr. Seviour

have simply read your 2 books, “Selling for Engineers” and “How
to Create Powerful Technical Sales Literature”. I discovered them
both loaded with exceptionally smart tips and remarks. I think the
concepts provided by the books are dead-on!

Congratulations on the books. 

Bentley, PJB Business Development  

We were thrilled
with the handbooks.

At our last
marketing conference I stated that I was so delighted that I would be
contacting you. It was the realisation that you are
not a big business however a little business that has actually put a dreadful
great deal of effort into an excellent item. 

I took your
handbooks into the very first marketing conference and left it with them.
At the 2nd evaluation satisfying the Production Director discovered them
so excellent that he could not put them down.  

The conscience
factor to consider (we might have rather quickly put it through the
automated photo copier and after that sent them back to you with a note
stating we are not interested) was not permitted by virtue of the
reality that they were so excellent and we were thrilled with them.  

When you are
driving a business forward some tools work and some are
vital. These handbooks are not just excellent worth for cash however
they fill all the spaces we have actually been trying to find.  

Colin Dawson,
Managing Director, Daletech Electronics Ltd  

“I just recently checked out
a book entitled Prospecting for Engineers by Robert Seviour. It
was composed in easy, plain English and made a great deal of sense
from an useful perspective (completely the opposite to a great deal of
theoretical service books I have actually attempted to check out). I got the
impression he is an extremely, useful, down to earth sort of man.”

Mark Robinson,
Managing Director, Starret Precision Optical Ltd.  

That’s all worked
fine – excellent quick reaction. Its excellent to have excellent service, I appear
to remember I took pleasure in handling you all those years ago!

I will use up your
kind deal of another title, rather like the noise of Powerful
closing strategies.

If you require any
reviews from me, let me understand, I would more than happy to assist.

Thanks once again, excellent to
handle  you. All excellent long for 2010.

Sales & Marketing

Britannia Kitchen
Ventilation Limited

Leamington Spa,

The Selling for Engineers workshop has actually been
kept in UK, Ireland, Germany, The Netherlands, Norway, Belgium, Austria,
Canada and the U.S.A..

Robert is a proficient speaker of
German and French; the sales training for
engineering and clinical business course can be provided in these
languages in addition to English.

Concerned about winning more
customers for your technical service?

Do you have brand-new individuals who
require training in how to offer?

Are you a Sales Manager who
requirements to ‘get the message throughout”?

I can assist – this has actually been
my speciality for 20+ years.

Robert Seviour teaches sales abilities to engineers, technical individuals
and a varied series of market delegates at his ‘Selling for
Engineers’ workshops.

It’s been a long journey from the
start of his profession as a ‘hands-on’ mechanical engineer. 

‘I most likely would have remained in
engineering if a good friend had actually not talked me into signing up with a direct
sales organisation. There it was all various – what counted was
the number of brand-new orders I was generating, not technical matters. It was
an entire brand-new world to me. To my surprise I took pleasure in selling and was
proficient at it. There’s absolutely nothing like the buzz you get when you generate
a huge order.”

Robert started his working life at ‘Power
Frequency Heating Ltd. in the London suburban areas. This business produced
‘pre-start heating units’ for emergency situation cars and big trucks and
other devices operating in cold environments. Customers consisted of
Dennis Fire Engines, Carmichael Ambulances, Caterpillar Vehicles,
Petter Engines and Rolls Royce automobiles.

Later he formed an organization, ‘Robert
Seviour – Energy Control Systems’ which set up ‘clever’ heating
controls for big homes and little business properties. An spin-off
of this activity was to create and fit solar heating unit for
domestic warm water plus a couple of intriguing ‘one-offs’ that included
flue gas secondary heat exchangers for bigger domestic boilers.

In 1988 Robert offered business and
accepted an invite to end up being North American representative for Structural
Polymer Systems, a producer of epoxy adhesives and composite
products. He re-located to Vancouver, Canada and established from
no a customer base of users of this business’s items. The task
included discovering brand-new consumers and teaching them how to utilize these
sophisticated products. 

Five years later on he was asked to assist a
UK clinical organisation establish excellent technical sales. This
service was an installer of microwave interactions devices, the
workers were all engineers without any experience of sales. Robert
coached them in the procedure of agreement acquisition / service

The success of this operation caused an
invite by other business within the Thorn group to duplicate the
exact same course with their departments. For a year Robert took a trip
throughout the UK bringing weekly training sessions to this
organisation’s engineers and service advancement individuals. The
items they were offering consisted of security systems and the style
of aerospace devices. 

Delegates dealing with a workout at a Selling for Engineers
workshop Aberdeen Scotland


Delegates dealing with a workout at a Selling for Engineers
workshop Aberdeen Scotland

The Selling for Engineers sales training handbook
is particularly for engineers, researchers and techies of
all types – everything about how to establishing customers for
technical product or services. It’s  from a
specialised sales fitness instructor who has 20 years of
experience training sales engineers.

If your
business provides technical service or products and you
have actually had little or no official sales training, this book
is really helpful. As well as the fundamentals for sales
engineers, you’ll discover numerous intriguing,  technical
sales suggestions. It’s for engineers, newbies to sales
engineering and sales supervisors who desire a source of
concepts for sales conferences and to establish business
awareness for engineers.

Order ‘Selling for Engineers’

Contents – how to:

Convert more queries into closed agreements

Resist being ‘squeezed’ on rate

Be more positive about offering

Manage your day to maximize more time for discovering more

Understand the inspirations and desires of your
potential customers

Reduce disappointment when it does not go your method

Achieve your sales targets

Develop a consultative sales procedure that works

Build effective service relationships

Get recommendations from your consumers

Qualify your potential customers successfully

Find purchasers’ ‘hot buttons’ with effective concerns

Reduce activities that lose time and energy and expense
you sales

Topics in the Selling for
Engineers handbook

The value of
service advancement

The signs of weak
sales capability

Comparison of a
‘sales-led’ versus a ‘product-led’ business

Should we work with a science
graduate and train him/her to offer?

The reason that most
‘techies’ are not ‘natural’ sales individuals

What ‘techies’ truly
consider selling – the unfavorable stereotype

The characteristic
required for sales How to take your engineers and make them into your
sales force

How to make a great sales

Sales engineer abilities

Sales fundamentals for

Common faults in sales

When your are the
consumer, what do you search for in a sales representative?

The ‘perfect’ sales

How to possibility for brand-new

Prospecting techniques –
mail, phone, sees, e-mail, fax, exhibits, recommendations

How to compose an
reliable sales letter

What to state on the phone

‘Qualifying’ the

Dealing with typical
sales issues

Setting visits

Meeting the possibility –
the sales interview

How to handle
various character types

Discovering the purchaser’s

The sales discussion

The trap of the
friendly, handy purchaser

Presenting to academics
and specialists

Asking for the order and
closing the sale

Sales agent

Good responses to
challenging objections, consisting of

– ‘It’s too pricey’

– ‘I’m getting other

–  We’re pleased with
our existing provider’

– ‘I wish to consider

Dealing with ‘challenging’

– Handling the
aggressive / dominant type

Common factors for absence
of sales success – and what to do about them

How to remain inspired
and leave a sales depression

A refresher for older /
knowledgeable salesmen

Team management
concepts for Sales Managers

How to win repeat

The factors for the increase
and fall of business

The ‘Sales Process Flow


The capability to promote a concept successfully makes the
distinction in between failure and success in an expert profession.


How reliable are you at  producing brand-new service

you transform the majority of your queries into closed service?

Some easy modifications in your sales method can
make a huge distinction,

let me reveal you.



‘Selling for Engineers Manual’ is
provided as an electronic file in

Adobe Acrobat (.pdf) format
which you print yourself.

 When your charge card is licensed you
will get an order verification by means of e-mail and instantaneous access to
download your handbook from the web.

The capability to promote a concept successfully makes the
distinction in between failure and success in an expert profession.

How reliable are you at  producing brand-new service

you transform the majority of your queries into closed service?

Some easy modifications in your sales method can
make a huge distinction,

let me reveal you.


‘Selling for Engineers Manual’ is
provided as an electronic file in

Adobe Acrobat (.pdf) format
which you print yourself.

 When your charge card is licensed you
will get an order verification by means of e-mail and instantaneous access to
download your handbook from the web.

I ensure that you will
like my books,

if you do not concur, I will reimburse your cash right away without

Once you push the order link listed below you will
have the ability to download right away.



Selling for Engineers

Prospecting for Engineers

How to Hire a Good Technical Salesman

How to Create Powerful Technical Sales Literature

How to Motivate Sales People

without investing a great deal of cash

Click here to buy the 5 volume ‘Selling for Engineers’ set

 – welche gerade mit dem
Vertrieb eines Produktes anfangen, oder schon laengere
Erfahrungen in diesem Bereich besitzen. Der Inhalt hat
sowohl produktspezifischen als auch
ingenieurwissenschaftlichen Charakter. Es handelt sich um
einen interaktiven Workshop welcher auf wissenschaftlichen
Grundlagen des Verkaufs beruht. Dieses Seminar wird von mir
bereits seit 18 Jahren, auf Deutsch und Englisch, in grossen
und kleinen Betrieben innerhalb Europas und Nordamerika
vorgetragen. Die typischen Berufsbezeichnungen meiner
Teilnehmer sind unter anderem: Sales Engineer, Account
Manager, Business Development Manager, kurzum jeder der
berufsbedingt mit Neukunden zu tun hat. 


Thank You, The handbook
downloaded completely. . . . I would like to have a copy of Prospecting
for Engineers. Thank you for your exceptional client service – you have
found out well!
Mike Kusch
Director Of Technical Marketing
Sherman Dixie Concrete Industries


“It takes no time at all at all to understand there are
advantages to be had from this discussion”.

“Not a jargon-based course”.

John Flett, Mott McDonald.

Enlightening, really useful”.

Allan McDonald, CAN (Offshore) Ltd.

“An insightful look into the sales world”.

Tommy Mackay, CAN
(Offshore) Ltd.

In Aberdeen, Scotland, the primary centre for the UK oil and gas
market, I have actually been happy to deal with Performance Improvements, Pi,
who have actually grown from a handful of engineering experts in one structure
to a considerable group with workplaces throughout the UK. Managing Director
Steve Wright thinks in the worth of pertinent sales training, and the
quick development of his business (just recently bought by AMEC) shows
its efficiency.

Hi, Robert,
You did a terrific task AND we had a great deal of enjoyable. I keeping in mind making our
sales men really do some telemarketing throughout the training.
We are doing extremely well, and continuing to grow.

Click here to check out

Seminars, talks and workshops are used to trainees at universities
and technical organizations without charge or at decreased rates.

call me to learn more

Comments from a sales training session at
Barcol-Air Ltd – Radiant Cooling Heating Systems, Oxford CT U.S.A.

“It was handy in
building a method to speak to customers / representatives in order to have a much better
opportunity at getting sales.”

Feedback remarks from a

University of Edinburgh School of

Engineering trainees
dealing with a workout 

“Good fun and informative.”

“The interaction with the
groups and function plays were really helpful. How to recognize the customer’s
requirements was excellent. The workshop was extremely well provided and
interactive. I have actually found out a lot in a brief area of time. It was
exceptional to have someone with real useful experience to provide
their suggestions on sales in a sensible and clear way – some teachers
ought to go to!!”

“Interesting works out kept
the audience engaged. An excellent intro to sales abilities.”

“Presenter appeared to have an
comprehensive understanding of the topic. Good examples, useful notes.”

“I got some exceptionally helpful
tips on how to set about offering items in a technical environment. .
. the suggestions on discussions was really helpful. Thanks quite, really
handy undoubtedly.”

“Interesting sensible
method to offering. . . . . enjoyable and interactive.”

Participant remarks from a Cambridge
University spinout business.

“Thanks Robert, the session
was really helpful. Thought provoking. Great summary, customized to our
requirements as and when they turned up throughout the session.”

Matt – Consulting Engineer

“Useful workouts and concepts,
customized well to our situations. Interesting concepts relating to customer
focus / self-focus. Lots of originalities. Well taught, useful day.”

Participant remarks from SMD, Wallsend, UK
who create and produce subsea robotics consisting of from another location run
cars (ROVs), undersea propulsion and control items.

“Good summary of sales
procedure abilities.”

“Good refresher on sales
management and strategies.”

“I liked the friendly and
casual shipment of the course. There were a number of brand-new sales concepts /
strategies that I will utilize.”

“An extremely interactive workshop
which got everybody thinking and talking.”

“Clear, easy, simple to
keep in mind points.”

“Related typically to our
service – real life. A useful summary of the crucial concepts and
factors to consider pertinent to technical sales.”

“Enjoyed the very first session –
fast lane, useful activities, orientation.”

UCLA Anderson School of Management, Los
Angeles provided a half-day

Sales Skill-structure
Workshop led by Robert Seviour

Feedback from this occasion:

“The workshop was performed in an unforgettable & enjoyable method. The method was
taught in a simple to comprehend method. The discussion is well formatted”

“Presentation was clear,
succinct & easy, that made it really simple to follow. Just the right
level for me. It’s a terrific introduction class”

“The workouts were really
reliable in strengthening core ideas”

“I liked getting the
excellent structure for effectively engaging possible customers”

“It offered me a much better
understanding of how to approach customers and increase possibility of

“Clear, easy ideas.
Easy to carry out (utilizing function plays)”

“I truly like the
mini-assignments to assist me comprehend the products & keep the
understanding. The material is truly useful . . .want the workshop was

“You remain in numerous
circumstances where you are offering something – specifically yourself”

“The overview of
discussion aspects was really handy. The page with the
‘phrases-not-to-use’ was really helpful”

“I liked the design of
direction, then workouts. It assisted make it concrete for me. I liked
the project to various groups and individuals. It assisted me learn more about

“Dear Robert,
Thank you a lot for providing us such a terrific class the other day! I’ve never ever
got a genuine sales training prior to and your class truly opened my eyes to
a fascinating field.”
“What you revealed us the other day are truly essence of sales practice, and
I certainly wish to evaluate them from time to time to keep what
I’ve found out.
Also, do not hesitate to let me understand whether in future you wish to check out
UCLA once again and offer comparable trainings, and I will be more than pleased to

“Robert, thank you for
the workshop the other day.  I have actually attempted that very first workout – “Try to
sell Item X to me” with 3-4 engineers currently.  Every among them
began data-dumping the functions on me right away. Thanks once again for
the really useful and helpful workshop!

Thank you for your excellent
offering workshop the other day.

University of Edinburgh

 provided a half-day

Skills Workshop

Feedback from this occasion:

“Thought-provoking, not a prescriptive lecture”

“Easy to relate product
to real life examples. Real info about sales strategies rather
than abstract theories”

“Very well provided –
excellent structure & effective. Relaxed method and pleasurable jobs”

“All comprehended and really
well provided”

“V. useful. Easy to
keep in mind thanks to several examples and excellent descriptions”

“Very friendly and

“The workouts that
revealed the user-friendly however eventually flawed sales pitch that I was utilizing
were really helpful”

“The things that were
covered remained in simple terms and offered a great structure to the
sales procedure”

“Interactive and entertaining”

“Informative – covered a
great deal of elements of sales which can be really helpful in an engineering

“I discovered the workshop helpful and useful. I would advise it
for last year trainees”

“Liked the participation
elements, time didn’t drag as there were breaks and participation. Really
excellent usage of examples make it truly simple to associate with”

“Enjoyed level pitched
at. Interactive level perfect for me. Learned a lot. Very

“I liked the useful examples. A great deal of helpful suggestions for
interacting in between purchasers and providers”

“Introduced me to organized techniques of sales strategies. Will discover
this really helpful. Good to get some workouts as these highlight points
extremely well”

“A day bootcamp of
sales techniques and method of believing when approaching a capacity

From an occasion held at UBC – University of
British Columbia, Vancouver, Canada:

“An excellent refresher course for newbies and refresher
for knowledgeable individuals”

“Easy to comprehend – extremely well provided. . . . Really
assisted in structuring the idea procedure to focus on throughout the
offering procedure”.

Comments from individuals
at an occasion held at Robert Gordon University Aberdeen, Scotland:

Great course for individuals brand-new to sales or if
they require an extensive summary of the standard concepts”.
Mark Graham, Dominion Technology Gases Ltd

“Made me believe in a different way about selling (in a
excellent way)”. Eric Brechet, Engspire.

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TubeNet linking Tube and Pipe individuals

Sales Books

This is a map of where the visitors to this
page originated from on 1 Aug 2018 – It appears I ought to open a workplace in East
Coast U.S.A.!

Contrast the degree of interest in the U.S.A.
about business of offering technical items with the level in other
nations, (obviously language is an aspect likewise).

If you have actually read this far and still have not
discovered what you desire, contact us – no charge for a chat. I’ve remained in
sales and handled sales groups for over thirty years, I might have the
response to your sales issue.


>>Click here to get Sales training courses for engineers and techies at discounted price while it’s still available…>>

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